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Lancer un direct avec le bouton Faire un don

Entrez directement en contact avec des utilisateurs intéressés.

Les dons via Facebook Live permettent aux utilisateurs, aux personnalités publiques et aux Pages de lever des fonds pour une cause via un stream vidéo en direct.

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Fonctionnalités

API Live

L’API Live est idéale pour les grands évènements. Elle vous permet d’ajouter une vidéo à partir de configurations à plusieurs caméras et de sources programmatiques comme les jeux ou les captures vidéo.

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Direct programmé

L’activation d’un direct programmé sur Facebook avertit votre audience que la Page vérifiée prévoit de lancer un direct sur Facebook à une certaine date, ce qui permet aux soutiens de s’inscrire pour recevoir une notification.

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Enregistrer la vidéo

Une fois terminée, votre vidéo en direct sera publiée dans son intégralité sur votre Page Facebook afin que les soutiens puissent la regarder plus tard.


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Associer une collecte de fonds

Associez n’importe quelle collecte de fonds Facebook existante à une vidéo en direct afin de recueillir des dons pour le compte de cette dernière.

Soutiens sans compte Facebook

Les soutiens qui ne possèdent pas de compte Facebook peuvent désormais voir vos vidéos en direct. Programmez votre direct et partagez l’URL associée.

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Option Audio uniquement et sous-titres

Les spectateurs avec un accès limité à Internet peuvent désormais choisir l’option Audio uniquement. Choisissez d’activer les sous-titres automatiques pour les malentendants ou les utilisateurs qui préfèrent lire.


Mode d’emploi

    To add a donate button to a live video using Live Producer on Desktop:

    1. Enter Live Producer as a Page Admin from any Live entry point.
    2. Click the Raise Money icon in left-hand side description box.
    3. Select a nonprofit or fundraiser for people to donate to. All nonprofits receive 100% of the money you raise.
    4. Select Go Live.

    When you go live, a Donate button will be visible at the bottom of your Live video. This allows your viewers to donate directly from the video as they watch, or after you post the video to your Page. People will also be able to see how much money has been raised.

    To add a donate button to a live video using the Facebook for iOS app:

    1. Tap Live at the top of your Page.
    2. Tap the Raise Money button at the bottom.
    3. Select a nonprofit or fundraiser for people to donate to. All nonprofits receive 100% of the money you raise.
    4. Tap Start Live Video.

    In earlier versions of the app, the steps may be different:

    1. Tap Live at the top of your Page.
    2. Tap the ellipsis in the top right corner.
    3. Tap Add a Donate Button.
    4. Select a nonprofit or fundraiser for people to donate to. All nonprofits receive 100% of the money you raise.
    5. Tap Start Live Video.

    When you go live, a Donate button will be visible at the bottom of your Live video. This allows your viewers to donate directly from the video as they watch, or after you post the video to your Page. People will also be able to see how much money has been raised.

    To add a donate button to a live video using the Facebook for Android app:

    1. Tap Live at the top of your Page.
    2. Tap the Raise Money button at the bottom.
    3. Select a nonprofit or fundraiser for people to donate to. All nonprofits receive 100% of the money you raise.
    4. Tap Start Live Video.

    When you go live, a Donate button will be visible at the bottom of your Live video. This allows your viewers to donate directly from the video as they watch, or after you post the video to your Page. People will also be able to see how much money has been raised.

    Recommandations

      • Make sure you have a strong internet connection.
      • If possible use a tripod and microphone. This will help make sure your broadcast has good quality audio and video.
      • Prep your content to educate and inspire. Tell the story of your organization and why this cause matters.
      • Reveal a special experience. Go behind the scenes at your organization or an event, create a carousel of special guests, encourage viewers that stay tuned, or reveal something new to your audience.
      • Tap into influencers. If it’s not possible to have an influencer or public figure on camera then see if they will join the chat to encourage people.
      • Share and schedule your Live video. Ask others to share your Live video to help you drum up momentum, and be sure to build up your video before release to increase awareness and potential viewers. All verified Pages on Facebook can activate a Scheduled Live. Activating a Scheduled Live on Facebook notifies your audience that the verified Page plans to go Live on Facebook on a certain date, allowing supporters to subscribe to receive a notification on their Facebook app when the organization ultimately goes Live. Activating a Scheduled Live prior to your Live with Donate post can help you build anticipation for your Live video, and supporters can start donating even before the Live video begins.
      • Interact with your audience. Encourage people to contribute, comment, and share your Live video. Involve viewers by thanking them, and acknowledge them by name.
      • Go live for a while. The longer you’re live, the higher the potential engagement, and opportunity for donations. A live video can last up to 8 hours.
      • Offer a match. Announce to your supporters when you reach a funding goal, ask them to vote with their dollars, and encourage matching opportunities.
      • Call out the location of the Donate button. This is a new experience for the viewer, and it’s important to explicitly call out the location of the Donate button during the Live video, so they don’t miss it. For example, “You can support by clicking the Donate button in the right-hand corner in this Live video!
      • Maximize online and offline activations. Involve a virtual community of donors with in-person events. If you are broadcasting live on Facebook at an event that’s accessible to your supporters, encourage them to show up in person and bring their friends.
      • Present a strong call-to-action. Giving people a milestone to work toward can help rally the crowd behind a common monetary goal.
      • Report impact. Close the loop and continue to engage your fans online so the excitement from your fundraising event stays with people and continues to keep them engaged. Report and celebrate the impact that their donations had on advancing your nonprofit’s mission.
      • Say Thanks. Thank the supporters who viewed your Live video and donated, and share next steps.
      • Share your live on other channels.
      • Take advantage of people’s interest in moment-centric content. What value does your organization have to bring to an audience, right now?
      • Show people behind the scenes of your programs to see the impact of your programs in real-time.
      • Have a staff member report on the progress of your work and field questions.
      • Amplify the reach of in-person events by broadcasting the event to your Page followers.
      • Have supporters add a donate button or fundraiser to their live videos to raise money for your nonprofit through their broadcast.
      • Have celebrities or influencers in your community go live on your behalf to reach new audiences.

      Éligibilité et conditions


      • Le diffuseur de la vidéo en direct doit être un administrateur de la Page Facebook
      • Il doit disposer de la dernière version de Facebook ou de l’application Gestionnaire de Pages pour pouvoir lancer un direct
      • Les personnalités publiques peuvent également utiliser les API partenaires pour lancer une vidéo en direct sur Facebook : Telescope, Grabyo, Vidpresso et Pixelcorps

      Plus de ressources à l’attention des organisations à but non lucratif pour la saison des dons


      See Resources

      Ressources et prochaines étapes