More than 70 million* people have signed up to be blood donors on Facebook. They're notified about blood banks near them that need blood donors, and can schedule appointments to donate or create reminders for themselves to donate later.
Facebook Blood Donations is currently available to approved organisations in Bangladesh, Brazil, Burkina Faso, Cote d'Ivoire, Egypt, England, India, Kenya, Mexico, Niger, Northern Ireland, Pakistan, Senegal, South Africa, the United States, Taiwan, Wales and Zimbabwe. Blood banks and hospitals in those countries may apply to partner with Facebook, and more countries are being added each month.
*Source: Facebook, June 2020, number of donors signed up for Facebook Blood Donations.
In many countries, there are too few blood donors to provide everyone with reliable access to safe blood. Often potential donors don't know when and where to donate; however our research suggests that when donors have information and opportunities to give, they step up to help their community. The Facebook Blood Donations feature informs people who want to donate about nearby opportunities to do so.
Connecting donors with blood banks
Since 2017, Facebook has partnered with blood donation centres around the world to help increase the number of donors. By connecting people who want to help donate with opportunities to give, we can contribute to a more stable and sufficient supply of blood. Facebook partnered with blood banks in India and Brazil to conduct in-person surveys and found that 20% of people** said that Facebook influenced their decision to donate blood.
**Source: Facebook, Oct-Nov 2018.
Aarohi Blood Bank Hyberdabad, India
Aarohi uses Facebook to increase blood donations for children with thalassemia
Use the copy below in your promotional material to invite your new and existing donors to sign up as donors on Facebook. "Now it's easier to donate blood and help save lives. You can help by signing up to be a blood donor on Facebook at facebook.com/donateblood. Once you've signed up, you'll get notified on Facebook when there are blood donation needs near you."
Social media toolkit
Since 2017, Facebook has worked with blood banks and organisations around the world to help increase voluntary blood donations. To help support your organisation, we've created an easy-to-use social media toolkit for World Blood Donor Day to help you find creative ways to encourage healthy people to voluntarily give blood and support blood donations.