Facebook Groups let you create specific communities of people who interact directly with each other. You can use Groups to share exclusive updates, photos or events, and Group members can coordinate through comments, collaborate on documents and message other group members. Groups can be public, closed or secret.
When Should I Use Groups For My Nonprofit?
Groups are helpful for communicating with a segment of your supporters. It’s a great way to coordinate activities with or provide exclusive content to a select set of people.
How-to Create a Group
From your Page go to the Groups section on the left side menu and click Create Group.
Click Create New Group at the top of the page. A window will appear, where you’ll be able to add a group name, add members and select the privacy settings for your group.
Click Create when you’re done.
Once the group is created, you’ll be taken to the group. Go to Edit Group Settings to add a description, tags and profile picture and cover photo, and set up a group email address people can use to post directly to the group. You can join and create up to 6,000 groups.
For all types of groups (Public, Closed and Secret) members can add people they are friends with on Facebook. You can also invite supporters you’re not friends on Facebook with by clicking Invite by Email in the top right of your group to send an email. Another way to attract group members is by talking to people off of Facebook. If your group is public or closed, they’ll be able to send a request to join.
To add new members to a group:
Go to the group.
Click the + Add People to Group field in the right column.
Type your friends’ names and click on them to add them to the group.
Privacy settings control how visible your group is. Depending on the goals for your group, the type of privacy setting you have may change.
Public Groups: Public groups are searchable and all content is publicly visible. If you choose this privacy setting, you should expect to monitor the requests to join the group.
Closed Groups: Closed groups are searchable and anyone can request to join them, but group posts and info are only visible to members.
Secret Groups: Secret groups are not searchable on Facebook and can only be seen by members. All members have to be added by someone in the group. This can be a good option if you’re using groups for beta testing or getting feedback from a small set of people.
How-to Manage My Group
To monitor your group, post, comment and visit it regularly. To post to a group, go to Write Post at the top of your group.
Press Enter (or Return) on your keyboard to post it
Tip: To make a new paragraph in your comment, hold Shift and then press Enter (or Return).
Group members get notified about all new posts in a group unless they choose to adjust their group notification settings. If group privacy is set to Closed or Secret, only group members will be able to see things that get posted in the group.
To learn more about monitoring your group, visit our Help Center.
When managing a group, post content that’s specific to members and the purpose of the group. Here are a few tips to help keep your group engaged:
Posting: It’s best to lead by example, so make sure you’re posting and commenting in your group and encouraging your members to as well.
Share multimedia posts (ex: photos and videos) which get more engagement.
Create a schedule so admins will be available to manage the group.
Create contests or discussion prompts to engage people in the group (ex: a pre-game “Post your best game face!”).
Reply to posts and comments promptly. This helps reward people for engaging in your group.
Moderation Tips: Group moderation helps members feel safe while interacting and keeps conversations on track. Here are a few tips to help everyone have a good experience:
By default, every post you make in a group creates notifications for all members. Make sure that you’re posting interesting content to keep members active in the group, or turn off notifications for your group.
If you’re running a feedback group that you want to keep small or if you have certain criteria for members, make sure your member settings require membership approval. Find this setting by going to Group Info and then Edit Group Settings.
If you’re running a larger discussion group, this can help keep spammers or unwanted members out of the group.
Be careful about adding too many admins to the group. Having too many admins may be difficult to manage, especially if they’re not employees.
Limit the size of the group and avoid using unauthorized lists to grow your membership. Smaller groups tend to get more engagement with more members posting, while larger groups are good for topical discussion and sharing news and updates.
Update your volunteers on upcoming opportunities
Provide donors with exclusive content, services or benefits.
Host discussions with beneficiaries.
Create a forum for feedback and questions.
Coordinate committees, on the ground volunteers, and community influencers.
Collaborate on projects such as throwing an event.
Share inspiration with your staff.
Connect with other nonprofits in your sector.
You want each group you create to have a clear purpose so that you can set the right expectation and etiquette for members.